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Research papers

All's well that smells well?

Advanced production technologies have contributed to a high quality standard for most branded consumer goods - e.g. detergents. This generally high standard inevitably leads to a high degree of perceived similarity in blind product tests - pure...

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products
Author: Haas-Wiili Schroif
June 15, 1991
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Citation

Schroif, H. (1991a, June 15). All's well that smells well?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/all-s-well-that-smells-well-